Figure

Read time:

5 min

Client:

Figure

Industry:

Robotics

Start:

End:

Duration:

16 Weeks

TEAM: Dora Aryan, Jenna Cianfarani, Jasmine Chan

Figure needed a website that could match the sophistication of their work in robotics. They were looking for a clean, future-focused platform that clearly explained their mission and capabilities to investors, press, and potential hires.

PROBLEM

Their original site was extremely minimal but lacked depth. It didn’t tell a story or offer enough structure to communicate the scale of what they were building. It also needed major improvements in mobile performance and accessibility.

Solution

Benchmark Analysis

Systems Map

Lo & Hi-Fidelitiy Wireframes

Mascot Ideation

Persona & User Flow

Application

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