Rivian
Read time:
7 min
Client:
Rivian
Industry:
Automotive
Start:
End:
Duration:
16 Weeks
TEAM: Dora Aryan, Jenna Cianfarani, Jasmine Chan
As Rivian scaled, they needed a digital experience that reflected the same level of innovation as their vehicles. I worked with them to reimagine their website as a faster, more immersive, and more intuitive experience.
PROBLEM
The original site was heavy—rich visuals, but slow load times and disjointed user flows. It was difficult for users to compare models, learn about the tech, or connect with the brand’s sustainability message in a meaningful way.
Solution
Systems Map
